Google has launched a new subscription music streaming service overnight called Google Play Music All Access.
The new media giant revealed its plans at the Google I/O annual developer conference in San Francisco, confirming much industry speculation.
Google’s engineering director Chris Yerga confirmed the new service would enable users to stream music from a vast library onto any device using the Android operating system.
Yerga told the audience: “This is radio without rules. It’s as ‘leanback’ as you want to, or as interactive as you want to.”
The move places it in direct competition with current market leader Spotify. All Access will cost US$9.99 per month after a 30 day free trial – the same monthly price as Spotify Premium.
Pricing for other territories has not yet been announced but the service is expected to roll out soon in 12 other countries including Australia and New Zealand.
Google has signed licensing deals with Warner Music, Universal Music and Sony, giving it access to a behemoth song library.
Other players are Pandora, Slacker and iHeartRadio but these services stream online radio, rather than songs on demand. In Australia, Songl also operates in this realm.
The move will complement Google Music – Google's existing cloud-based music service which enables users upload thousands of already purchased songs in the cloud, then listen to them across their Android devices or online.
Rumour has it that Apple will be debuting a digital radio service later this year.