Google to unleash the ‘Android Kitkat’ in Australia

Google to unleash the ‘Android Kitkat’ in Australia
SHARE
THIS



Following months of speculation about the title of the latest version of its Android mobile operating system, Google has revealed it will be called ‘Android KitKat’.

Google has teamed up with the food giant Nestle to launch the massive marketing campaign across Australia and 18 other countries.  

To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in the 19 markets.

The packs will lead consumers to the website Anroid Kitkat website where they will have the opportunity to win prizes, including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, and Google’s online store for apps.

Android has been developed by the company’s engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.

The news that the letter ‘K’ will be dedicated to Nestl√©’s KitKat will surprise most technology commentators, who had widely thought the latest version would be ‘Android Key Lime Pie’.

“We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favorite among the team since the early days of Android,” said Marc Vanlerberghe, director of Android marketing.

Patrice Bula, Nestl√©’s head of marketing, said: "KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement. We continue to build on its strong digital presence with interactive, creative branding campaigns."

Please login with linkedin to comment

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]