GoodFit steals Lorna Jane PR from Sweaty Betty
Women’s fitness brand Lorna Jane has consolidated its public relations account with GoodFit PR, ending its relationship with Sweaty Betty PR.
The move sees GoodFit PR take over all product-related enquiries which were previously the remit of the Roxy Jacenko-owned PR shop.
GoodFit will continue to be responsible for handling all Lorna Jane brand enquiries and managing the profile of its founder, Lorna Jane Clarkson.
A GoodFit PR spokeperson today told B&T: “We were working with Lorna Jane on her profile, brand and philosophies but Lorna wanted to collaborate with us on a more complete level. We are really excited to have her with us completely – we love her and we have a really great working relationship.”
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