Women’s fitness brand Lorna Jane has consolidated its public relations account with GoodFit PR, ending its relationship with Sweaty Betty PR.

The move sees GoodFit PR take over all product-related enquiries which were previously the remit of the Roxy Jacenko-owned PR shop.

GoodFit will continue to be responsible for handling all Lorna Jane brand enquiries and managing the profile of its founder, Lorna Jane Clarkson.