GoodFit steals Lorna Jane PR from Sweaty Betty

Women’s fitness brand Lorna Jane has consolidated its public relations account with GoodFit PR, ending its relationship with Sweaty Betty PR.
The move sees GoodFit PR take over all product-related enquiries which were previously the remit of the Roxy Jacenko-owned PR shop.
GoodFit will continue to be responsible for handling all Lorna Jane brand enquiries and managing the profile of its founder, Lorna Jane Clarkson.