EXCLUSIVE: Sports and entertainment marketing agency Octagon has signed former Ginger Spice, Geri Halliwell, as a new client.
The Interpublic Group agency will develop and manage and commercial off-screen interests of the pop star, songwriter, author and actress during her time in Australia.
Halliwell will be in Australia for two months from September 21 as a judge on Australia’s Got Talent.
The win for Octagon came about as part of its new strategic partnership with talent agency Morrissey Management.
Rene Wright, athletes and personalities client service director at Octagon, said: “Over recent years, Octagon has found success maximising brand activations with international talent whilst they are in Australia for short visits, working with artists such as Katy Perry and Robbie Williams.