Real people and their stories of how they ditched unhealthy lifestyle habits are the heroes of a new NSW Ministry of Health campaign, created by JWT Sydney.
The ‘Get Healthy’ campaign aims to encourage the people of NSW to lead healthier lives and features six 30-sec TVCs and long-form videos in a documentary style.
The Get Healthy program and long form videos can be found here.
“We are incredibly proud of this campaign and believe it will achieve its objective to drive significant behavioural change across NSW,” Jenny Willits, general manager JWT Sydney, said.
“What better way to inspire people to achieve and sustain their health goals than hearing stories of success from others with whom they can relate to?” she explained
Dr Jo Mitchell, director of the NSW Centre for Population Health, added: “We needed a strong message to cut through and kick start behavioural change. JWT were tasked with reinvigorating awareness of the Get Healthy Service using the power of real life success stories to provide proof of the program’s effectiveness and inspire others to contact the Get Healthy Service. The result is authentic and credible and we hope will inspire people to make a positive change in their lifestyles.”
CREDITS: CLIENT: NSW Ministry of Health AGENCY: JWT Sydney DIRECTOR AND EDITOR: Jesse McElroy PRODUCER: Amanda Slatyer CREATIVE TEAM: Will Edwards, Chris Badger ACCOUNT MANAGEMENT: Vanessa O’Brien, Jess Royan.
Please login with linkedin to comment
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]