Real people and their stories of how they ditched unhealthy lifestyle habits are the heroes of a new NSW Ministry of Health campaign, created by JWT Sydney.
The ‘Get Healthy’ campaign aims to encourage the people of NSW to lead healthier lives and features six 30-sec TVCs and long-form videos in a documentary style.
The Get Healthy program and long form videos can be found here.
“We are incredibly proud of this campaign and believe it will achieve its objective to drive significant behavioural change across NSW,” Jenny Willits, general manager JWT Sydney, said.
“What better way to inspire people to achieve and sustain their health goals than hearing stories of success from others with whom they can relate to?” she explained
Dr Jo Mitchell, director of the NSW Centre for Population Health, added: “We needed a strong message to cut through and kick start behavioural change. JWT were tasked with reinvigorating awareness of the Get Healthy Service using the power of real life success stories to provide proof of the program’s effectiveness and inspire others to contact the Get Healthy Service. The result is authentic and credible and we hope will inspire people to make a positive change in their lifestyles.”