Matt Houltham, managing director of Naked’s Melbourne operations, is set to move to the agency’s New York Office.

Houltham will be replaced by George Patterson Y&R’s national head of insight and strategy, Tom Ward (pictured).

Ward will work closely with Adam Ferrier and report into Australian chairman, Mike Wilson.

Wilson said: “Tom is well known for being a great bloke, and super smart strategist. He inherits an agency at the top of its game having recently been a Victorian Agency of the Year finalist, as well as having executed one of only nine campaigns worldwide to win a Gold Cannes Lion and Gold Effie (2) in 2012.”