Frost wakes up to coffee
Creative agency Frost has been appointed by DE Coffee and Tea Australia to help review some of the company’s local coffee business following a three-way pitch.
Vince Frost, CEO and executive creative director (pictured), said they are confident in taking up the challenge.
“DE Coffee and Tea Australia are one of the original major players in the coffee market here,” Frost said.
“There are a number of opportunities to leverage that story in Australia. We’ve done quite a lot of work in the coffee space and it’s exciting to be given the opportunity to tackle the challenge of a mass market brands. But we also have a great deal of experience in supermarket brands, especially our work rebranding Woolworths South Africa’s own-label range, so we’re confident in this”.
Monique Mahe, brand manager at DE Coffee and Tea Australia said she was impressed with the agency’s credentials.
“Frost* understand the nuances of brand positioning and they also understand the coffee market here, but their creative outputs set them apart. We’ll be working with Frost* to help us build upon our very strong foundation in this dynamic market”.
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