Vince Frost, founder of creative agency Frost*, has signed a book deal with publishing company Penguin for launch in the second half of the year.
The Penguin deal will be a lifestyle title drawing on Frost’s expertise and global reputation as one of the most recognised designers in the world today, aimed at a broader consumer market.
“This is an incredibly exciting opportunity,” said Frost.
“I have always believed that design is a critical aspect of every part of our lives and has the power to be positively transformative.
“It will be a wonderful challenge to see where these ideas will take me with this book.”
Based in Sydney, Frost* is an independent creative agency collaborating with clients around the globe in disciplines as diverse as strategy, design, branding, advertising, environmental graphics and digital.