Frost and Liquid Ideas go head to head

Frost and Liquid Ideas go head to head

Vince Frost and Liquid Ideas’ Stuart Gregor will face off in the third annual CEO Cook-off to raise money for food rescue charity, OzHarvest.

Pulling together the culinary and fundraising skills from CEOs and executives of a variety of companies, the event has already raised more than $2 million for the charity.

Check out the full release below for more info:


Frost* and Liquid Ideas go head-to-head for charity:

Vince Frost and Stuart Gregor taking to the stove for the CEO CookOff

The third annual CEO CookOff will this year see Vince Frost pitted head-to-head against Liquid Ideas’ Stuart Gregor, in a bid to see which of our industry’s big wigs can raise the most cash for food rescue charity, OzHarvest.

The charitable event brings together CEOs and Managing Directors from some of Australia’s top companies to combine their fundraising and culinary skills to benefit of some of the country’s most vulnerable community members.

More than 120 business leaders, including Frost and Gregor, and 30 high profile chefs, took part in last year’s CEO CookOff. Since the CEO CookOff began in 2011, it has raised almost $2 million for charity.

The joint initiative between Qantas and OzHarvest aims to put the spotlight on the issue off food security and the challenges faced by youth in crisis and Indigenous communities. At the same time, the CEOs through their sponsors, generate much needed funds for OzHarvest to continue its mission to turn surplus food into hearty and healthy meals for vulnerable Australians. The organisation currently has 21 vans which deliver nutritious rescued food to more than 500 charities across the country.

Frost, CEO and Executive Creative Director of Sydney creative and ideas agency Frost*, began working with OzHarvest as a pro bono client a number of years ago and has collaborated closely with the charity to create award winning work throughout that time.

“Frost* has invested heavily in supporting OzHarvest to achieve its goals, because its mission is one that we believe in 100%” said Frost. “I’ve been involved in all of the CEO CookOff events to date and I’ve been training for this year’s event for weeks. This is set to be my best effort yet. Gregor should watch out”.

The CEOs are teamed with acclaimed chefs including Maggie Beer, Neil Perry and Frank Camorra to prepare a three course meal for 1000 of Sydney’s homeless and disadvantaged.

The 2014 CEO CookOff will be held Monday, 17 February and OzHarvest CEO, Ronni Kahn, says she is hopeful that participants, led by Qantas CEO, Alan Joyce, will top last year’s sterling fundraising effort.

“This event is becoming bigger and bigger each year and we are so excited to be gearing up for our third year of this cooking frenzy. This event brings out the best in our business leaders who stand side by side with industry colleagues and competitors and some of the best chefs in the country, united in their efforts to really make a difference to the lives of not just their 1000 hungry guests on the night of the CookOff, but the thousands of people that OzHarvest helps every year,” Kahn said.

To donate and support your favourite CEO (or your boss!), visit Details about participants, the event, donations and how to get involved, are on the website.

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