Some of the most enthusiastic sports fans roam the streets of Melbourne, apparently reading the newspaper from back to front to soak in all the sports news first.
Created by marketing agency, CumminsRoss, the Fan Up campaign encourages Melbournians to Fan Up and put their passion to action with 2014’s NRL season for Melbourne’s NRL team, Storm.
“Melbournians have a formidable reputation for being the nation’s biggest sports fans,” Mike Billing, Melbourne Storm marketing director, said.
“We know we have a huge supporter base of 1.3million supporters and we want them to Fan Up and take even more pride in their city’s only rugby league team, by coming along to a game or supporting their club in other ways.”
“Watching a Storm game is a premier sporting experience. We’ve got world-class athletes playing with pride, in a world-class stadium and its right on our door step.
“We can promise Melbournians who Fan Up and come to a game will get bang for their buck, with Storm once again been rated the NRL’s number one game-day experience.”
The campaign features superstars Cameron Smith, Billy Slater and Cooper Cronk.
The TVC will be used across television as well as other digital channels and supported by print and radio executions.