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Reading: Fairfax’s new ‘Independent. Always’ tagline
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B&T > Media > Fairfax’s new ‘Independent. Always’ tagline
Media

Fairfax’s new ‘Independent. Always’ tagline

Staff Writers
Published on: 23rd August 2013 at 11:49 AM
Staff Writers
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Fairfax Media has launched a brand repositioning, placing “independence” at its core.

The ‘Independent. Always’ campaign kicked off today with full page ads in its Sydney Morning Herald and The Age (pictured).

The ad states: “Seek out the truth. This thought has guided generations of journalists to the core of a story. By following the money, they expose illicit favours, corruption and behaviours that tear at the heart of democracy. Our journalists have a proud history of asking the questions that need to be asked.”

The new ‘Independent. Always’ tagline appears in print and online beneath the mastheads.

Fairfax Media CEO Greg Hywood said in a statement: “Fairfax’s greatest strength as a news organisation is its independent journalism. Our audiences want it. They value it. Others won’t and can’t deliver it.

“Not all news is created equal. Quality independent journalism has been the guiding principle at Fairfax for the past 180 years. Our journalists pursue the truth without fear or favour. Vested interests don’t get in the way and nobody offshore is directing us.” 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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