Launched on 18 May 2012 to much fan fare and promises of a bridge between print and digital, Fairfax’s AirLink functionality appears to have disappeared from the list of tools being used by either Fairfax journalists or advertisers.
AirLink is a technology that transforms ordinary photographs and symbols on print pages into scannable images that can direct consumers to websites or rich media; pretty much a QR code without the QR code).
On launch day, AirLink was the subject of a video from the then editor in chief and publisher of the Sydney Morning Herald, Peter Fray, welcoming readers to the future of journalism.
“AirLink is a cutting-edge, audience focused technology development that allows us to fully integrate print and digital content,” said Fray, who resigned from his post in June 2012.
Fairfax mobile director, Rick Gleave was equally enthusiastic about the launch “AirLink is another example of how we are continuing to set the standard through constant investment and innovation in mobile technology,” he said.
Advertisers too appeared to have been suitably wooed by Fairfax’s in-house designed and built application that still sits within the SMH app, with MasterCard signing up as AirLink partners.
Following its launch in The Sydney Morning Herald and The Sunday Herald, the technology was also offered as part of the The Age’s offering.
However in the past few weeks the AirLink app logo appears to have completely absented itself from the print title. Fairfax refused to confirm when the last time AirLink was used saying only: “AirLink is still available to use and is being used by editorial where they feel it adds value. It is also still available as an offer for advertisers if they wish to use the technology.”
AirLink is still a tab on the smh smartphone app, it's just difficult to find something to use it on at the moment.
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]