Fairfax Media has formalised its talk of a content marketing unit, moving Simon Smith to managing director of the new department, Fairfax Content Marketing.
Greg Hywood, chief executive of Fairfax Media, said the company has “identified content marketing as a major new revenue opportunity”.
“Simon is without doubt the right person to drive the development the business. I have been very impressed by Simon’s depth of understanding of the opportunity and his clear vision for the business.
“Since joining Fairfax Media in 2010 as Commercial Director of the former Financial Review Group, Simon has created and developed a number of innovative commercial projects outside of traditional publishing revenue streams. Simon’s recent success with the GE Momentum series, Australia 2.0, Westpac 100 Women of Influence, and Financial Review Sunday television show with Channel 9 make him the ideal person to take on this exciting new role.”
In August, Hywood said the future content marketing unit would be a “distinct department”, with “rules of engagement” for interacting with editorial and sales teams.
On his new role Smith (pictured) said: “With many organisations devoting a large proportion of their marketing budgets to content creation, Fairfax Media is ideally positioned to lead the industry as the trusted source of quality information and provider of content creation services. I look forward to leading this business with passion and enthusiasm to help drive Fairfax’s future success.”
Please login with linkedin to comment
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]