Facebook the top social fashion influencer

Facebook the top social fashion influencer

Fashion savvy women who find the latest trends and beauty extremely important are turning to Facebook for inspiration, according to a new US study.

The Netbase report found Facebook dominated the inspiration stakes compared to other social networks.

More than half (56%) of women who said fashion and beauty were extremely important are inspired by Facebook.

That figure leaps to 72% for women who agreed with the statement: “The brands and products my friends use influence my own purchase decisions.”

But for serious fashionistas its the blogs and message boards that carry the real weight with 64% referring to those channels for inspiration.

Twitter was not found to be a top-five influencer in the study which surveyed 1,005 women.

Instagram and Pinterest have more of an influence than Twitter, approximately 50% and 42% respectively.

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