Facebook's hate speech challenge to intensify

Facebook's hate speech challenge to intensify
SHARE
THIS



Facebook has responded to concerns over how it addresses “controversial, harmful and hateful” speech on the social platform and pledged “to do better”.

In a blog post Facebook admitted that its current systems for identifying and removing hate speech have “failed”.

The social giant’s VP of global public policy, Marne Levine, said it will begin rolling out changes immediately to address the issue: “We need to do better – and we will.”

Sam Mutimer, director of social media at Melbourne’s Think Tank Social, told B&T it’s good to see a brand of this size listen and implement. “Even though the problem has been bubbling for a while."

“The main point is they are actioning this and a business in this environment today has to be adaptable, so better late than never," Mutimer added.

Locally, Facebook resisted pressure to shut down a page last year which contained hate speech directed towards the accused murderer of Victorian woman Jill Meagher.

Facebook eventually shut down the page after repeated requests from Victoria Police.

Monitoring and responding quickly to inappropriate material is only going to get harder for Facebook, according to Mutimer.

“Pages can and are being created by anyone around certain issues that are deemed to be ‘inappropriate’ by many,” she said.

“Everyone has an opinion and anyone can now have a voice and gain attention very quickly.

“Facebook will find it increasingly more difficult to manage these types of pages that have multiple agendas, even though, granted, they have put more stringent processes into place.”

Facebook’s post follows pressure from campaign groups Women, Action and The Media and The Everyday Sexism Project.

“In recent days, it has become clear that our systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate,” Levine said.

“In some cases, content is not being removed as quickly as we want.  In other cases, content that should be removed has not been or has been evaluated using outdated criteria.

“We have been working over the past several months to improve our systems to respond to reports of violations, but the guidelines used by these systems have failed to capture all the content that violates our standards.”

To address the issue Facebook said it will consult with legal experts and representatives from groups that have historically faced discrimination to ensure its guidelines around hate speech are adequate.

In addition to this Levine said Facebook will update its training and increase accountability of content creators.

For more information see the blog post here.

Please login with linkedin to comment

Latest News

Would TikTok Be Missed?

Would TikTok Be Missed?

In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]

NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”

NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”

Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]

Mag Closures & The New Landscape For Earned Media

Mag Closures & The New Landscape For Earned Media

In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]

KitKat Partners With R U OK?

KitKat Partners With R U OK?

No one enjoys a chocolate finger for morning tea like the B&T office. On other occasions we might even have a KitKat.

oOh! Launches The Junkee Network

oOh! Launches The Junkee Network

Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend

Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]

Melbourne, Australia - August 6, 2015: A woman walks past an Optus store on Bourke St. Optus is the second largest telecommunications company in Australia.

Optus Assistant Chatbot Surpasses 2 Million Conversations

In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]