Facebook’s Home welcomed by marketers

Facebook’s Home welcomed by marketers
B&T Magazine
By B&T Magazine



The launch of Facebook’s Android platform “Facebook Home” will ultimately provide marketers will huge opportunities, according to mobile advertisers and social media specialists.

Marc Fine, head of marketing at InMobi, said it was very interesting that Facebook plan to take over the mobile phone device and provide consumers will a single stop to communicate.

“It’s really interesting to see the direction they’ve chosen,” said Fine.

“Ultimately, they will be delivering ads direct to people's home screens. Facebook has increased mobile ad spend from nothing in 2011 to nearly a billion dollars forecasted for this year. The big numbers are starting to flow, so that’s great for people like us in the mobile ad industry," he added.

Fine believes Home is going to be good for marketers.

“It will create new opportunities of reaching consumers on their mobile, which has become the dominant device, and it will drive on the whole mobile ad industry,” he said, adding that he will be interested to see how consumers respond to it.

Fine said Facebook is looking at where the next billion internet connections are going to come from globally, which is most likely from emerging markets in Asia.

“In emerging markets it’s all about the mobile, and Facebook know this, and like all the big IT companies they’re reengineering to become a mobile business.”

He also believes Google will be watching the move by Facebook closely.

“Facebook is creating its own communication screen, and the fact the Android is an open operating system, they’ve chosen it as the platform. It is something Google will respond to.”

Julian Ward (pictured), director at We Are Social, said Facebook’s Home may solve what mobile has been trying to do for years: nail location.

"The fact that Facebook always on, that consumers have this thing to go to, inadvertently creates opportunities for brand content and commercial messaging on the newsfeed, it's something that the mobile market has been striving to do for years,” said Ward.

“It will have massive implications in terms of being able to turn it into a commercial opportunity. This is potentially enormous, but we’ll wait and see what the uptake is like.”




Please login with linkedin to comment

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]