BWM’s first campaign for The Salvation Army’s ‘Red Shield Appeal’ documents the experiences of cab drivers, garbage men and contractors who see the reality of what happens behind closed doors.
BWM and The Salvation Army asked a number of corporate partners to participate in the campaign and source employees who have eye witness stories to tell about the changing issues in Australia and who are thankful to see The Salvation Army at work on their behalf.
“The strength of our creative approach was that it was also designed to be a production innovation for The Salvation Army,” Murray White, executive creative director at BWM Melbourne, said.
“Our partners have freely contributed their time and stories, in some cases donating the entire production cost for the spot, and this has significantly increased the scope of the campaign and the credibility of its messaging.”
As a supporter of The Salvation Army, Lumo Energy’s field officer Lloyd Andrews features his experiences out on the road.
Check out the spots below.