Ex TBWA duo form Cypha

Ex TBWA duo form Cypha
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B&T’s 2012 Agency of the Year TBWA\Digital Arts Network has lost its technical director, Daniel Christos, and design director, Alex Christian, as the pair launch their own digital studio Cypha.

Christos and Christian have collectively led the digital execution at TBWA\Digital Arts Network on projects such as Red Bull Beat Suite, Sapphires Soul Sync and the Emmy award winning Dirt Girl IOS app, while their digital experience spans agencies such as Sydney, The White Agency, BMF and Reactive Media.  

The duo formed Cypha to partner creative and technology, coupling it with an energetic team.

“Far too often we see great creative fall short on technical delivery, or highly technical solutions that miss the mark for its users,” technical partner Daniel Christos says.

“The team at Cypha work as one highly skilled unit, dictated by neither discipline but, rather, a harmonious pairing of these specialised skills. This results in highly effective integrated solutions for our clients.”

Cypha will focus on mobile apps, interactive installations, physical digital, product development, as well as websites and social campaigns, and rely less on mainstream platforms to create custom experiences for audiences.

Creative partner Alex Christian believes that although digital is still an infant, there’s real demand to move beyond elementary thinking.

“The next few years are going to see some mind blowing change and it is crucial that brands unite with innovative, imaginative digital specialists who truly understand the environment, if they are to be part of this exciting transformation,"

Cypha is already collaborating with agency partners and working on its projects with Sea Shepherd and the Australian Maritime Museum.

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