Brisbane agency Engine Group is behind a new campaign to launch betting firm Ladbrokes into Australia.

The national campaign comprises TV, out-of-home, digital, radio, press and social.

Two TVCs have been produced to introduce the brand and promote its unique ‘double the odds’ product.

Tim Weger, managing director at Engine Group, said: “The creative work is distinctive and designed to give Ladbrokes a unique personality and introduction to the Australian market at a time when the whole category is fighting for market share during the Spring Carnival.”

James Burnett, general manager of marketing and communications at Ladbrokes, added: “We are delighted with the work Engine has produced and going by customer acquisition performance it is certainly engaging with the punting public.”

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