Cheesy dating show meets cringe worthy gameshow in Energy Australia’s new TVC and online game ‘Perfect Plan’.
The Perfect Plan turns the viewers into the contestant with an interactive YouTube video. It allows consumers to ask a series of questions that helps them get to know the three new flexible ePlans.
The new campaign by Leo Burnett “embraces every clich√© of the gameshow genre to help you (in hte words of effervescent host and gameshow character, Ernie Gee) ‘save the most when you use energy the most’”.
The campaign includes TV, outdoor and digital advertising.
To play the game start the video below:
Watch the TVC below