Cheesy dating show meets cringe worthy gameshow in Energy Australia’s new TVC and online game ‘Perfect Plan’.

The Perfect Plan turns the viewers into the contestant with an interactive YouTube video. It allows consumers to ask a series of questions that helps them get to know the three new flexible ePlans.

The new campaign by Leo Burnett “embraces every clich√© of the gameshow genre to help you (in hte words of effervescent host and gameshow character, Ernie Gee) ‘save the most when you use energy the most’”.

The campaign includes TV, outdoor and digital advertising.

To play the game start the video below:

http://www.youtube.com/watch?v=_ElHDhjL8Dg

Watch the TVC below

http://www.youtube.com/watch?v=ahxlXmDM8QU

CREDITS: CLIENT: EnergyAustralia Head of Product & Brand Marketing  Retail: Simon Brady Senior Marketing Manager  Customer Communications: Aysha Cincotta Communications Development Marketing Manager: Katherine McNabb AGENCY: Leo Burnett Chief Creative Officer: Andy DiLallo Creative Group Head: Iggy Rodriguez Creative Group Head: Justin Carew Senior Copywriter: Luke Chess Art Director: Stuart Tobin Art Director: JJ Winlove Designer: Bruno Nakano Planning Director: Thomas Miles Group Account Director: Paul Everson Senior Account Director: Libby Weston-Webb Account Executive: Jess Ferguson Print Producer: Michelle Browne TV Producer: Renata Barbosa PRODUCTION COMPANY: Rapid Director: Dave Klaiber Executive Producer: Susannah DiLallo