B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Energy Australia's YouTube gameshow
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Energy Australia's YouTube gameshow
Advertising

Energy Australia's YouTube gameshow

Staff Writers
Published on: 6th November 2013 at 10:36 AM
Staff Writers
Share
2 Min Read
SHARE

Cheesy dating show meets cringe worthy gameshow in Energy Australia’s new TVC and online game ‘Perfect Plan’.

The Perfect Plan turns the viewers into the contestant with an interactive YouTube video. It allows consumers to ask a series of questions that helps them get to know the three new flexible ePlans.

The new campaign by Leo Burnett “embraces every clich√© of the gameshow genre to help you (in hte words of effervescent host and gameshow character, Ernie Gee) ‘save the most when you use energy the most’”.

The campaign includes TV, outdoor and digital advertising.

To play the game start the video below:

http://www.youtube.com/watch?v=_ElHDhjL8Dg

Watch the TVC below

http://www.youtube.com/watch?v=ahxlXmDM8QU

CREDITS: CLIENT: EnergyAustralia Head of Product & Brand Marketing  Retail: Simon Brady Senior Marketing Manager  Customer Communications: Aysha Cincotta Communications Development Marketing Manager: Katherine McNabb AGENCY: Leo Burnett Chief Creative Officer: Andy DiLallo Creative Group Head: Iggy Rodriguez Creative Group Head: Justin Carew Senior Copywriter: Luke Chess Art Director: Stuart Tobin Art Director: JJ Winlove Designer: Bruno Nakano Planning Director: Thomas Miles Group Account Director: Paul Everson Senior Account Director: Libby Weston-Webb Account Executive: Jess Ferguson Print Producer: Michelle Browne TV Producer: Renata Barbosa PRODUCTION COMPANY: Rapid Director: Dave Klaiber Executive Producer: Susannah DiLallo

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?