The Account Planning Group Australia has announced that Sudeep Gohil, CEO of Droga5, will step down as chairman, with DDB Sydney’s Russ Mitchinson taking the reins. Justin Graham, Droga 5's chief strategy officer, will become APG’s vice-chairman.
Mitchinson has been on the Account Planning Group committee for six years. He says: “I have a strong belief in our community of strategists; they can be siloed in their everyday work, so the diversity and vitality of the APG is critical for us gaining a new perspective. This will ensure we create bigger, better, more innovative and ultimately more unexpected thinking.
Gohill joined the APG committee in 2007. He will continue in his role as director on the board of the Communications Council.