Australia could well prove to be a testing-ground for the advertising capabilities of the new Xbox One console when it lands in November because of the unique relationship between Microsoft and the Nine Network.
Mi9's managing director Matt James said the new technology on the device, which can track viewer's eyeballs and even their heart rates, will revolutionise the way brands and people interact.
He added: "There's the opportunity to use a show like The Voice to do real live auditions and measure in real-time the viewer's reaction to the brand's sponsorship. Broadcasts would be bigger in the live experience and more people would engage in it.
"We can also start to have Nine as part of the overall TV experience on that platform, and create user experiences for brands in their shows."
He also hailed the new State of Origin app, launched in time for the first clash earlier this month, which had over 113,000 using the ability to choose one of 15 different camera positions, and ha had over 200,000 downloads.
Much of the talk in digital around Cannes has been about the "death" of display advertising in favour of integration, native ads and apps.
But national sales manager EJ Owens said display would have a part to play "as part of a much deeper conversation".
Please login with linkedin to comment
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]