Three-year-old strategic communications agency AC Agency kickstart 2014 with two competitive business wins of Ryvita Crispbreads and Maille Mustard.
The Ryvita “Topped to Perfection” campaign is set to launch in January 2014 and will highlight the brand’s 50 year heritage, bringing alive a quirky new brand personality around taste and satisfaction.
“Consumers today need to be captivated with a compelling story,” Gavin Loftus, global marketing manager said.
“It’s all about being real, being fresh and appealing to the targeted demographic.
“We are delighted with the passion and enthusiasm that AC Agency brings to the campaign.”
Meanwhile at AC Agency’s second big win, Maille Mustard is preparing to launch its first Australian-based La Maison Maille Boutique outside of Europe.
Celebrity chef and Maille ambassador, Adrian Richardson, will spearhead the “Le Drunch” campaign.
“With the fast-changing media-scape, evolving consumer information and consumption habits, driving engagement has become more sophisticated,” Ro Markson, CEO and creative strategist for AC Agency said.
“Agencies today have to cut through all avenues; social media, citizen journalists, online media, traditional media and direct to consumer.
“AC Agency has grown its business to ensure we achieve outstanding results, we deliver innovative and compelling work and execute with a full measure of passion, enthusiasm and excitement.”
Please login with linkedin to comment
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]