Three-year-old strategic communications agency AC Agency kickstart 2014 with two competitive business wins of Ryvita Crispbreads and Maille Mustard.
The Ryvita “Topped to Perfection” campaign is set to launch in January 2014 and will highlight the brand’s 50 year heritage, bringing alive a quirky new brand personality around taste and satisfaction.
“Consumers today need to be captivated with a compelling story,” Gavin Loftus, global marketing manager said.
“It’s all about being real, being fresh and appealing to the targeted demographic.
“We are delighted with the passion and enthusiasm that AC Agency brings to the campaign.”
Meanwhile at AC Agency’s second big win, Maille Mustard is preparing to launch its first Australian-based La Maison Maille Boutique outside of Europe.
Celebrity chef and Maille ambassador, Adrian Richardson, will spearhead the “Le Drunch” campaign.
“With the fast-changing media-scape, evolving consumer information and consumption habits, driving engagement has become more sophisticated,” Ro Markson, CEO and creative strategist for AC Agency said.
“Agencies today have to cut through all avenues; social media, citizen journalists, online media, traditional media and direct to consumer.