Hidden MS symptoms exposed in Grey's Seeing MS campaign

Hidden MS symptoms exposed in Grey's Seeing MS campaign
B&T Magazine
By B&T Magazine
SHARE
THIS



The hidden symptoms of Multiple Sclerosis (MS) have been creatively captured in a collaborative effort from Grey Melbourne, Limehouse creative, Infinity Squared and some talented Australian photographers.

Each photographic representation in the Seeing MS campaign depicts a symptom of MS as experienced by someone living with the condition. The challenge of this task was capturing the arbitrary nature of these invisible symptoms, including blurred vision, chronic pain and inescapable fatigue.

The Seeing MS campaign aims to change the public perception of the disease in Australia and promote a deeper understanding.

Executive Creative Director at Grey Melbourne, Michael Knox, said " …we hope we've created something that pushes multiple sclerosis and it's hideous symptoms into the limelight. Something that starts a new conversation and takes us closer to understanding MS."

The haunting photographs will be used in an outdoor campaign and the personal account of each story/symptom as a television commercial.

The project also resulted in the creation of nine photographic filters that mimic the symptoms of the disease. These are available on a Seeing MS App.

 

 

CREDITS: Client: MS Group Manager: Jan Staunton, MS Executive Creative Director: Michael Knox Creative team: Laura Petruccelli, Rohan Cooke Business Director: Claudia McInerney Senior Account Manager: Catherine McDonald Strategy Planning: Alice Atherton, Harry Steinhart Head of Broadcast: Sandi Gracin Digital Director: Teresa Truda Filter Development: Limehouse Creative Designer: Claudia di Martino Film Production: Infinity Squared Film Director: Aaron McLisky Film Producer: Morgan Taylor Editor: Dylan Duclos Managing Partner/EP: Dave Jansen Photographers: Sara Orme, Jamie MacFadyen, Andreas Smetana, Matt Hoyle, Toby Burrows, Nicholas Walton-Healey, Juliet Taylor, Garth Oriander, Gerry Hanan and Louis Petruccelli

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

Recommended

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]