A popular food blogger’s mission to bring more transparency into the blogosphere for marketers and PR agencies has continued, with the list of top local food blogs extended to include Melbourne.
The new roll call comes six months after Thang Ngo, publisher of video food blog noodlies, first launched the Sydney-centric list.
With the addition of Melbourne’s top foodie bloggers the list has swelled from 333 blogs to 595, “the most ever ranked in Australia” according to Ngo.
“There are some 2,000 registered food blogs and review sites in Australia but very little data to make sense of the bewildering choice faced by brands, PR and advertising agencies,” Ngo said.
“From today, advertisers, marketers and agencies won’t have to rely on subjectivity and word-of-mouth when assessing which food blogs to engage with.”
The blogs are ranked based on estimated internet traffic using data from Amazon subsidiary, Alexa.
“It’s an Australian first. The first time this number of food blogs have been ranked using the most accurate internet traffic ranking system in the world,” Ngo added.
The healthy rivalry between Sydney and Melbourne extends into which city has the best eats, a discussion which is sure to be reignited by this list. Only two-Melbourne based blogs, Food Rehab: the tastebud diaries and Gourmet Chick, made it into the top 30.
Just 21 Melbourne food blogs made the top 100. Click here to see the full list of blogs.
Ngo said he will publish updated rankings each quarter on his blog with the next update scheduled for June 30 2014.
Please login with linkedin to comment
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]