Sydney-based creative agency Frost* has acquired digital agency The Nest, expanding Frost’s offering to include web, mobile and apps as well as publishing for tablets.
The Nest’s founder Stuart Buchanan (pictured right) will become head of digital at The Frost* Group and also sit on the company’s board. Buchanan will work closely with executive creative director Vince Frost (pictured, left), as well as creative director at Frost*, Anthony Donovan, to provide digital expertise for the group’s full roster of clients.
“This is an incredibly exciting time of growth and expansion for us” said Frost. “The acquisition of The Nest has come at a time when digital is ever expanding in significance and crosses over into areas that we have traditionally owned. This move will feed the success of both Frost* and The Nest, allowing both entities to capably provide a more rounded offer”.
Buchanan founded The Nest in 2010, offering services across digital design and development, strategy, social media campaigns, content marketing, digital publishing and video production, for a roster of clients including AMP, Sydney Festival, SBS, Art Gallery Of New South Wales, Goodman, Sydney Harbour Foreshore Authority, Tropfest, Sydney Dance Company, MONA, NSW Department of Premier and Cabinet, the Sydney Writers Festival and TAFE NSW.
Frost* has been working closely with The Nest in an affiliate capacity for a number of years and following the acquisition by The Frost* Group, it will be “business as usual” for the digital agency and its clients.
Buchanan is confident the move will allow the business he founded to reach its full potential.
“With the backing of Frost* and their reputation around the globe, The Nest will be able to grow to a new level of prosperity”, he said. “I am excited to be able to steward The Nest towards the continued growth and future success I always knew it was capable of achieving, with the support of Vince and his talented team. This transition will allow The Nest to expand our offer to clients, integrating our excellence in design and technology with access to leading expertise beyond digital as well.”
