Every week Naked Communications' strategist Lach Hall scours the web for all things digital, quirky and innovative and presents it in bite-sized chunks for Digital Degustation.
How Fast is the NBN?
In a move that has no doubt delighted the Australian Labor Party, a 28 year old Brisbane developer who was unimpressed with the Liberal NBN policy has created howfastisthenbn.com.au. The site brilliantly shows how each party’s NBN proposals will affect every day Australians by showing the vastly different download speeds people can expect from common internet usage like “uploading wedding photos to Facebook” or “downloading a HD TV episode from iTunes”. Interestingly enough the site’s creator is liberal.
Digital Mask Helps You Control Your Dreams
Lucid dreaming is when you become conscious during your dreams enabling you to take control and do all sorts of impossible things like flying. Usually it takes practice to be able to recognise and respond when you are dreaming, but a new digital mask aims to make this easier. Called the ‘Remee’, the mask recognises when you enter REM sleep and flashes red lights that form visual anomalies in your dream to help you realise you’re dreaming so you can take control of the narrative. Very cool.
Huggies Concept Alerts Mothers When Their Baby Pees
This week’ PR led ‘innovation’ stunt is from Huggies in Brasil with their ‘TweetPee’ concept. The TweetPee is a humidity sensing device that clips on to a baby’s nappy and synchs with a smartphone app. Whenever the nappy gets a little ‘humid’ the TweetPee alerts the mother by a Tweet and makes a note in the app, which helps keep track of nappies you have left.
Site Lets You Create a Legally Binding Gift For Mothers Day
Recognising that mums would prefer their kids to listen to them over flowers and chocolate for Mother’s Day, ad agency Mother in New York has developed the ‘Momtract’ – a site that provides “Americas premier legally binding gift.” Add your name and your mother's name to the contract, then create or choose from a list of pledges like “stop being a drunk” and the site will create an extremely detailed (yet humorous) legally binding contract between the two of you ready for your signatures.
App Provides Audio for TV’s In Noisy Sports Bars
If you’re watching the footy in a bar, chances are you either can’t hear the audio due to the bar noise or the volume has been muted as a courtesy to other patrons. A new app called ‘Audioair’ has been created to solve this problem. The app allows patrons to tune in to the audio of the game at participating venues on their smartphone and also allows the venue and advertisers to push second screen content and promotions to the viewers.
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Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]