Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
So you’ve experienced all there is to eat have you? Degustation menus in Japan, fried bugs in Vietnam, rustic medieval roasts cooked only on raw flames. Well welcome to the next frontier, and to food like you have never seen it before, thanks to Royal College of Art student Minsu Kim. His treats are crafted using synthetic biology and the stunning creations are designed to give eaters a sensory stirring. Check it out here
Machine Turns Sweat Into Drinking Water
In an effort to raise awareness on behalf of the 780 million that people don’t have access to safe drinking water, Unicef has teamed up with agency Deportivo and youth football tournament, The Gothia Cup, to create a machine that extracts sweat from players’ clothing before filtering and returning it as drinkable water.
Disney Want You To Feel Their Content
Disney labs have been pushing the realms of possibility once again. Based on tactile feedback, Haptic technology explores our sense of touch by applying forces, vibrations, or motions to an audience. In this example, Disney has created a device which blows directed puffs of air onto participants, adding another realistic sensory dimension to gaming and projections.
Scientists On Track to Crack The ‘Exercise Pill’
Researchers in the US have managed to create a drug that mimics the effects of exercise in mice. By enhancing the metabolic states of the mice, researchers were able to administer fat-heavy diets and still see the subjects lose weight and improve cholesterol levels. The research on these drugs is way off being human friendly though so don’t give up your gym pass just yet. Click here to learn more
Apple Ad Used To Raise Awareness For Domestic Abuse
Interval House is a Toronto based not-for-profit whose focus is to protect women from domestic abuse and violence. In this clever twist on traditional SmartPhone advertising, they spin acclaimed features of popular phones like iPhone to show how they can be used by perpetrators to track and monitor their victims. It certainly makes you think twice about some of the features we use every day. See it here