One Hot Malm(a)
Are you a marketer struggling to find a new way to market your mass produced bedroom suite? Then perhaps you can find some inspiration from ‘Hot Malm’, a mock adult website bringing you the hottest Malm action on the web. Billed as ‘the best IKEA themed porn parody site on the internet’, this website features an array of splendid, safe for work sexual innuendoes and images centered around an IKEA bed called the ‘Malm’.
3 Word Combinations Unlock All Earthly Locations
‘What 3 Words’ is a web service seeking to redefine the way we think about physical addresses. By allocating a unique 3 word combination to every location on the planet down to a 2-meter area, businesses and consumers are now more easily and accurately able to communicate locations with one another. So if you’re meeting a mate for coffee at Top Paddock in Melbourne you could share the caf√© code: ‘magma.swing.shut’. This could take some getting used to.
A new internet provider in the UK has been working hard to gain attention, employing all manners of creative thinking to bring its brand Fogg into the limelight. One idea involved the creation of a SoundCloud track where the accompanying sound wave reflects the London skyline. The music won’t be for everyone, but it’s a clever little idea. Check it out here.
SmartPhone App Insights
Insights about the smartphone app market have been notoriously hard to get hold of. ‘XYO.net’, however, makes it easy to explore which apps are performing and provides stats on downloads and comparisons across platforms. For example, did you know that in May 2013 32 million iPhone apps were downloaded compared to 51.7 million Android apps, but only 16% of iPhone apps were paid for versus 0.4% of Android apps?
Ghostly Crowds Cheering On Teams from Home
It’s hard to imagine watching live sport without the noise and atmosphere generated by the crowds. So what happens when the government bans fans from attending matches due to safety? Well that’s what happened in Tunisia, so Ogilvy developed an app called the ‘12th Man’ to let fans get in the action and support their team from afar. Whilst fans watch the game on TV they can hit a button on the app and it remotely triggers giant speakers in the empty stadium to blast out encouraging cheering noises. The more people who press the button the louder the sounds get. Check it out here.
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CNN is facing backlash after welcoming back legal analyst Jeffrey Toobin only months after he was caught masturbating on Zoom during a working meeting. Toobin went viral around eight months after a video of him being caught masturbating by his coworkers in a Zoom work meeting was leaked to the press. Toobin publically apologised for […]
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After announcing a collaboration with Apple Podcasts Subscriptions, SCA has shared that podcast publishing app LiSTNR will be partnering with BBC. The partnership will see the BBC’s most popular titles and content by globally known personalities available on LiSTNR from 23 June 2021. The partnership is also the first time the majority of the BBC […]
Brazilian football team Ibis Sport Club has achieved cultish status in the country and probably not for the reason you’d expect in the soccer-mad nation. That’s because Ibis has been lumbered with the rather unflattering title of the world’s worst football team. Apparently it all goes back 40 years when, during a period from 1980-1984, […]
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire has turned to some of the country’s top advertising agencies to come up with an alternative communication solution. Leading creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, were briefed by […]
Jason Barnes [featured image] is the Chief Revenue Officer, APAC at PubMatic. In this piece, he looks at the future of targeted advertising and discusses how the digital advertising ecosystem can correct its course. There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. Addressability is a key […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]