Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
Avoid Dangerous Pill Popping
Australian pharmacies dished out some 194.9 million prescriptions in 2012 and, rather gruesomely, an estimated 1 in 130 deaths are attributed to consumption of incorrect medication. One of the biggest contributing factors to these deaths is the wrong identification of pills, but now thanks to ‘ID My Pill’ that could all be in the past. The app cleverly identifies prescription pills providing important pharmaceutical information, including the name of the pill, manufacturer, and potential risks. Your smartphone is now a potential lifesaver.
Long Distance Relationships Never Felt So Good
If you’re looking for a slightly more tactile way to connect with a significant other, then look no further because ‘Tactilu’ has arrived. Tactilu is a wearable bracelet that is able to both sense and simulate touch. Using sensors, an Arduino chip and a smartphone to transmit data, the bracelet captures, transfers and then somewhat creepily simulates touch on the receivers own bracelet device. Check out here
Play With Your Pet From Afar
There are estimated to be about six million dogs and cats in Australia and many of these pets are left alone most of the time, to their distress, whilst their owners work or run errands. Aiming to bridge the divide between pet and owner ‘Petcube’ is a home gadget that allows you to watch, talk and play with your pet using your smartphone. LOL’s and cute videos will no doubt follow.
Computer Able to Read Emotion
Until now, scientists couldn’t identify people’s emotions without relying on people’s ability to self-report. Now a team of scientists at Carnegie Mellon University have developed a method to accurately track emotion. Using an fMRI machine, similar to an MRI machine, they measured the brain signals of actors as they reacted to emotional stimulus and used machine learning to identify the patterns and develop a computer model. Check it out by clicking here
The Smartest Kitchen Scales on the Block
With obesity on the rise, people are slowly becoming more conscious about what and how much they eat. In turn, companies and brands are now creating more technology and tools to help us understand the value of our food. Electrolux is one brand that is a step ahead and has been developing a flexible scale that analyses your food for weight, freshness and basic nutritional information before you eat it. Called ‘Nutrima’, it doesn’t require an external energy source so it could be taken almost anywhere.
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Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
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Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]