Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
Avoid Dangerous Pill Popping
Australian pharmacies dished out some 194.9 million prescriptions in 2012 and, rather gruesomely, an estimated 1 in 130 deaths are attributed to consumption of incorrect medication. One of the biggest contributing factors to these deaths is the wrong identification of pills, but now thanks to ‘ID My Pill’ that could all be in the past. The app cleverly identifies prescription pills providing important pharmaceutical information, including the name of the pill, manufacturer, and potential risks. Your smartphone is now a potential lifesaver.
Long Distance Relationships Never Felt So Good
If you’re looking for a slightly more tactile way to connect with a significant other, then look no further because ‘Tactilu’ has arrived. Tactilu is a wearable bracelet that is able to both sense and simulate touch. Using sensors, an Arduino chip and a smartphone to transmit data, the bracelet captures, transfers and then somewhat creepily simulates touch on the receivers own bracelet device. Check out here
Play With Your Pet From Afar
There are estimated to be about six million dogs and cats in Australia and many of these pets are left alone most of the time, to their distress, whilst their owners work or run errands. Aiming to bridge the divide between pet and owner ‘Petcube’ is a home gadget that allows you to watch, talk and play with your pet using your smartphone. LOL’s and cute videos will no doubt follow.
Computer Able to Read Emotion
Until now, scientists couldn’t identify people’s emotions without relying on people’s ability to self-report. Now a team of scientists at Carnegie Mellon University have developed a method to accurately track emotion. Using an fMRI machine, similar to an MRI machine, they measured the brain signals of actors as they reacted to emotional stimulus and used machine learning to identify the patterns and develop a computer model. Check it out by clicking here
The Smartest Kitchen Scales on the Block
With obesity on the rise, people are slowly becoming more conscious about what and how much they eat. In turn, companies and brands are now creating more technology and tools to help us understand the value of our food. Electrolux is one brand that is a step ahead and has been developing a flexible scale that analyses your food for weight, freshness and basic nutritional information before you eat it. Called ‘Nutrima’, it doesn’t require an external energy source so it could be taken almost anywhere.
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Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]