Digital Degustation

Digital Degustation
SHARE
THIS



Beers From Above

Flying drones have attracted a pretty negative rap mainly due to their application by the military, but like their fictional brethren – the Transformers – they aren’t all bad.  Thanks to a clever application of digital technologies developed by Darkwing Aerials, revellers at South Africa’s OppiKoppi festival in August will be able to use their smartphones to order a free Winhoek beer via a drone. The drone, which can hold individual cans of beer, will locate the user and then parachute a beer right down to where it’s needed.  Now they have the bar queue problem fixed, let’s see what they do about the loos.

I Hear What You’re Seeing

Neil Harbisson is an amazing artist, cyborg, and colourologist.  Neil was born colour blind and has spent his life determined to explore his relationship to colour in the world.  Years on, Neil has augmented his person with technology that allows him to perceive colour by interpreting soundwaves, with a different sound representing each tone. Remarkably Neil did not stop at colours in the visible spectrum; he can also ‘see’ infrared and ultraviolet.  As a Cyborg activist he speaks freely about his experience and has also recently created some incredible, thought-provoking art. Click here to see learn more

Remember When We Did That Thing…

The modern age is good for many things. TVs can record MKR when you’re not at home and smartphones can send a message to your coffee date when you’re running late.  However, amidst all this convenience, our memories are slowly degenerating, or so some think. That’s why ‘TimeHop’ is here to help. It’s an app that allows you to jump back in time to an event, photo, Facebook post or text message you shared with a mate. It’s a time machine for your digital memories that you can enjoy over a beer.

Smart Dive Masks

Google Glass is making headlines all over terra firma and now ‘Smart Swimming Goggles’ are doing the same underwater. The smart set of dive goggles fuses some pretty handy safety technology with augmented reality features, providing divers with a better communication display. Using the goggles divers will be able to read their oxygen levels, communicate with other divers, take photos and identify underwater species and foes like – oh sh*t – sharks. 

Stupidly Expensive Video Game for Sale

This is clearly a marketing stunt, but nonetheless a pretty cool one. The makers of Grid 2 Bac Mono, a car racing game for PS3, are going for a World Record by selling their game for a whopping $190K.  The lucky purchaser will not only get a copy of the game and a PS3 to play it on, they’ll also get a custom built Bac Mono Super Car. Now that’s some serious bragging rights for your next catch up with the boys or girls at the sports club/LAN party. Click here to view

Please login with linkedin to comment

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]