Every week Naked Communications' strategist Lach Hall scours the web for all things digital, quirky and innovative and presents it in bite-sized chunks for Digital Degustation.
A Petition Signing Robot
In an effort to petition the Australian government to fund more clinical trials for Duchenne Muscular Dystrophy, The Duchenne Foundation and Save Our Sons have created “The Most Powerful Arm Ever Invented” – a live-streamed, petition-signing robot. Pledge your support by connecting with Facebook and the robot hand signs your Facebook name to the mass petition, snaps a photo then automatically posts it to your Facebook wall.
New York Times Creates an Automatic Haiku Detector
The New York Times has created an automatic haiku detector in another move that shows the innovative side of their tech department. ‘The Haiku Bot’ scans the front page of the New York Times for sentence fragments that unintentionally form a haiku structure. Once found, they’re published on the Haiku Tumblr and exceptional non sequiturs are shared on the New York Times Twitter account. For more on this click here.
App Concept Combines Lego Creation with Video Game
It’s difficult to pry kids away from screens these days to play with old-fashioned toys. However, a group of Miami Ad School students have come up with a brilliant idea that combines the two. Lego Storybuilder is an app concept where the game story requires kids to build elements with Lego off screen to complete missions and progress to the next stage on screen. To see the video click here.
NYPD Facial Recognition Unit Scans Social Media to Help Identify Criminals
The digital era is a terrible time to be a criminal. In the past, an unidentified criminal caught on CCTV would need to be identified via the likes of a hit and miss public broadcast. Now police in New York have facial recognition technology that can take the same image and search for a match on Instagram, Twitter and Facebook, making identification much more efficient. For more on this topic please click here.
The Facebook Phone Turns Out to be Facebook Home
All rumours of a Facebook phone were laid to rest last Thursday when Facebook announced the launch of Facebook Home. Home has the potential to be a massive step for Facebook in mobile and whilst not actually an operating system (more of a skin), it behaves like one. The premise of Home is to have Facebook at the centre of your mobile experience, so that no matter what you are doing on your phone, you have the option to access Facebook from any app to talk to friends or let others know what you are having for breakfast.
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Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]