Diageo has launched a ‘Designated driver’ campaign for its Captain Morgan Original Spiced Gold drink, to remind consumers to designate a driver on nights out.
The spot features the brand’s buccaneering icon Captain Henry Morgan and his crew being rowed back to their boat by their own designated driver.
Matt Bruhn, Diageo Australia marketing director, said: “The idea behind the ‘Designated driver’ ad is that you can still have a great night out with your mates, providing you have a designated driver to get everyone home safely at the end of the night.”
The campaign will run on YouTube and in cinemas for six weeks and is part of a wider Captain Morgan campaign, ‘Live like the Captain’, which encourages consumers to embody the spirit of the brand’s icon, Captain Henry Morgan.
Client: Diageo Australia; agency: Anomaly; production company: Smuggler; post production: Company 3