DeLonghi goes vintage

DeLonghi goes vintage

Mediacom and Pixolut engaged prolific bloggers in Sydney and Melbourne to help launch DeLonghi’s Icona Vintage range.

Knowing the target audience for the ‘50s-themed range is active on social media, well-known bloggers were used to offer their readers an Icona Vintage makeover and the chance to meet their favourite blogger.

The campaign was promoted on the blogs and on the brand’s Facebook page, followed up by activations in Homemaker centres.

Instagram photos were taken and put in galleries on Facebook and on the DeLonghi website, then shared with participants.

Glacel Zabat, category manager for DeLonghi Australia, said: “We are committed to communicating to our consumers through a targeted approach. The experiential component of the campaign was a great way to engage directly with our consumers.” 

Joe Cincotta, managing director of Pixolut, will be at B&T's MAD Week in July, presenting on 'Building Trust: How the language of design affects the behaviour on mobile' at the Inside Digital event on July 17. Visit the MAD Week website to find out more.  

Please login with linkedin to comment

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]