David Warner pulls up his socks for Underworks

David Warner pulls up his socks for Underworks


Aussie cricketer David Warner has teamed up with Melbourne agency Noisy Beast and clothing brand Underworks to promote All Day Socks.

In a 30-second spot, parallels are drawn between Warner’s performance on the pitch and the performance of All Day Socks.

Sam Todaro, founder and director of Underworks, said: “When it comes to socks, not all is equal. All Day Socks’ technology is what sets us apart. A non-elastic top, seamless toe and padded sole aid circulation and provide outstanding comfort, all day long.”

Adam Hilton, managing director of Noisy Beast, added: “David’s reputation as an outstanding performer at the crease made him the perfect brand fit for All Day Socks.”

The campaign will run across TV, print, point-of-sale and radio. The TVC will air on the Nine Network from next week. 

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