DDB Sydney has launched its first campaign for liquor store BWS since it won the creative account in August.
The campaign is a brand relaunch for the retailer and is being rolled out across online, social media, in-store and a TVC.
Andrew Little, DDB Australia managing director, said: “The BWS rebrand underlines a great start to our relationship with BWS as we worked closely with their exceptional marketing team to develop this great campaign.”
Dylan Harrison, ECD, added: “BWS is already leading the field when it comes to providing convenient, affordable ranges for its customers. During the pitch process we focused on how we thought the BWS personality should sound, look and feel, so we are delighted to see it come to life across the various platforms.”
BWS head of marketing Grant Gordon said: “We have thoroughly enjoyed working with the DDB Sydney team on this campaign, which we believe really captures the BWS brand and where we want to be.”
You can watch the new spot on the BWS website.
Client: BWS; agency: DDB Group Sydney; executive creative director: Dylan Harrison; creative director: Jen Speirs; art director: Richard Apps; writers: Jen Speirs and Andrew Allsop; producer: Claire Seffrin; group business director: Duncan Stevens
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