DDB Group’s Asia Pacific, India and Japan boss, John Zeigler, has been named global marketer of the year by the World Marketing Congress (WMC).
Zeigler, who is chairman and chief executive of DDB, is only the third Australian-born adland member to claim a gong at the Academy of Marketing Science (AMS).
The WMC’s Academy was established in 1971.
Joint chairs of the AMS board of governors, Barry Babin and Joseph Hair, said the award only goes to those who have “at all times acted with integrity and high ethical standards”
Zeigler, who’s current remit as chairman and CEO of DDB has him oversee 33 agencies in 14 different countries and more 3,000 employees, said he was “honoured”.
“Having worked in marketing for over 30 years – both on the client and agency side – I’ve never dreamed that I would be recognised by peers and academics in this way,” Zeigler said.
“When I look back at my achievements and success, this award should really be dedicated to those who have supported me throughout my career. It's these talented people that should really be given the credit. Thank you.”
Zeigler established an agency which was acquired by DDB in 1992, has worked across numerous industries including automotive, banking, travel, entertainment and food and beverage.
He has been MD of DDB Melbourne, chairman of DDB South East Asia Region, president and CEO of DDB Focus, and president and CEO of DDB Australia among other high rank DDB roles.
“When I started in this business, marketing was established but was still finding its role amongst more seemingly credible professions. In 2013, Marketing has proven it significant role in the success of a brand, and we know that brands and other intangibles play a crucial role in generating and sustaining the financial performance of businesses,” Zeigler said.
“However, in many companies, despite the scope of work and the money being spent, marketing is still seldom afforded its rightful place at the boardroom table. This I believe is, as an industry, our next challenge, and I hope to be part of re-inventing a new model in this very exciting industry.”
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