B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: DDB rolls out 24/7 self-service branches for Westpac
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > DDB rolls out 24/7 self-service branches for Westpac
Advertising

DDB rolls out 24/7 self-service branches for Westpac

Staff Writers
Published on: 7th November 2013 at 1:57 PM
Staff Writers
Share
2 Min Read
SHARE

A new DDB campaign with the tagline “Australia doesn’t close at 5pm anymore, so why does your bank?” has been unveiled by Westpac.  

According to the bank, the campaign is built around the many ways Westpac helps customers make the most of Australia's "vibrant, diverse night-time economy".

The launch spot shows the commerce that sparks up all over the country when the sun goes down, highlighting the story of what goes on while most of us sleep.

The spot as is shot through the eyes of a food truck owner, who sets up shop as everyone else is going home for the day and wraps with him banking the night's takings at a new Westpac 24-hour branch.

Andrew Little, managing director DDB Australia, said: “The new 24/7 self serve branches are brilliant for business customers who work at night or need to bank at night. This is an outstanding new branch format that has been embraced by Westpac customers. Marry this with all of our other 24/7 services and Westpac is truly supporting Australians 24/7.”

DDB Melbourne executive creative director, Darren Spiller, added: “Customers are in the driving seat and Westpac is here to support their lives, in increasingly new diverse and accessible ways. We’re all part of the night-time economy now.”

http://www.youtube.com/watch?v=XGnQreKPt3o

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

James Clarke.
Bolster Group Wins Media Accounts For Carriageworks, Celsius & The Point
08/07/2025
Telstra Takes Massive Step In Accessibility With Touch & Track Technology For Vision Impaired Fans
08/07/2025
Kevin Kivi.
True North Coaching & Leadership Launches To Help Adland Talent Rebuild After Redundancies & Shifting Demands
08/07/2025
The Comms. People Nabs Queensland Tourism Industry Council PR Account
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?