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Reading: DDB Sydney wins BWS creative account
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B&T > Advertising > DDB Sydney wins BWS creative account
Advertising

DDB Sydney wins BWS creative account

Staff Writers
Published on: 23rd August 2013 at 4:46 PM
Staff Writers
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BREAKING: Liquor retailer BWS has handed its creative duties to DDB Sydney following a hotly contested pitch.

The move means incumbent GHO loses out on the lucrative account.

In June, BWS launched a pitch for its creative advertising account and invited agencies to submit expressions of interest for the business, following a rebranding project which it said had almost doubled its store footprint across the country, and it's now reviewing its creative strategy on the back of that.  

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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