BREAKING: Liquor retailer BWS has handed its creative duties to DDB Sydney following a hotly contested pitch.
The move means incumbent GHO loses out on the lucrative account.
In June, BWS launched a pitch for its creative advertising account and invited agencies to submit expressions of interest for the business, following a rebranding project which it said had almost doubled its store footprint across the country, and it's now reviewing its creative strategy on the back of that.
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