BREAKING: Liquor retailer BWS has handed its creative duties to DDB Sydney following a hotly contested pitch.
The move means incumbent GHO loses out on the lucrative account.
In June, the Woolworths-owned chain launched a pitch for its creative advertising account and invited agencies to submit expressions of interest for the business, following a rebranding project which it said had almost doubled its store footprint across the country.
Andrew Hicks, general manager of Marketing for the Woolworths Liquor Group, said: “We are incredibly excited about our new partnership with DDB Sydney.
“DDB are an ambitious team who demonstrated passion for the BWS brand, strong strategic thinking and an ability to distil that thinking into a big creative idea.
“At the outset, our goal was to find a full service agency capable of transforming the BWS brand. We have every confidence that a partnership with DDB Sydney will deliver just that,“ said Hicks.
Andrew Little, managing director of DDB Australia, said: “We are delighted to be working with BWS. They are an incredibly talented team and the work they have done to date across 1,200 stores has been superb.
“Work starts on Monday and I know everyone at the agency is very excited about the prospects for this great brand,” said Little.
Please login with linkedin to comment
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]