‘Cupid’ is back spruiking toilet paper for Quilton, this time for the brand’s new King Size variant with 25% larger sheets.
The new TVC features the Quilton ambassador in story of how the product’s 3 Ply softness “loves your bum”.
The ad was created by Quilton’s agency of record for the past decade, Gorilla Communications.
The larger sized sheets are seen “as a genuine innovation in an otherwise staid market place”, the release said.
The spot (below) was directed by Clemens Habicht through Collider.