Cupid back for King Size Quilton

Cupid back for King Size Quilton

‘Cupid’ is back spruiking toilet paper for Quilton, this time for the brand’s new King Size variant with 25% larger sheets.

The new TVC features the Quilton ambassador in story of how the product’s 3 Ply softness “loves your bum”.

The ad was created by Quilton’s agency of record for the past decade, Gorilla Communications.

The larger sized sheets are seen “as a genuine innovation in an otherwise staid market place”, the release said.

The spot (below) was directed by Clemens Habicht through Collider.

Credits: client Quilton, agency Gorilla Communications, director Clemens Habicht, Collider.

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