Tennis Australia has served its advertising account to independent Melbourne agency CumminsRoss following a two month pitch.

CumminsRoss replaces incumbent M&C Saatchi Melbourne which first won the account in March 2011 after a four-way pitch.

The appointment will see CumminsRoss work across the entire Tennis Australia portfolio including star event the Australian Open as well as Hot Shots and Cardio Tennis among others.

Chris Jeffares, managing director CumminsRoss, said: “The power and energy around tennis and the Australian Open event is infectious, especially at this time of year. It’s such a great privilege to work with one of Australia’s leading sporting organisations and arguably our most high-profile global events.”

“It's an awesome way to start the year for the CumminsRoss team and they worked incredibly hard in developing and sharing our vision for tennis.”

CumminsRoss was crowned Victorian Agency of the Year in the 2012 B&T Awards.

This year’s Australian Open drew in a crowd of 684,457 fans, just down on the 14-day tournament’s record attendance of 686,006 which was set in 2012.