Adam Ferrier, partner and chief strategy officer at independent creative media agency CumminsRoss, has signed a book deal with Oxford University Press.
Co-written by 702 Sydney breakfast presenter, Jennifer Fleming and entitled The Advertising Effect: How to Change Behaviour combines Ferrier’s experience as a psychologist and advertiser, revealing the inside mechanics of the advertising world.
“I believe we have entered a golden age of advertising where people are increasingly interested in how advertising works, and how they can apply its methods to their own needs and business problem,” Ferrier said.
“The Advertising Effect uncovers psychology and advertising techniques that people may find interesting or useful to know.
“I’m really excited to be publishing this book, especially with Oxford University Press.”
The book is aimed towards those currently in the advertising industry as well as those who are interested in how advertising influences people.