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Reading: Creepy emoticon ad against child sexual abuse
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B&T > Advertising > Creepy emoticon ad against child sexual abuse
Advertising

Creepy emoticon ad against child sexual abuse

Staff Writers
Published on: 15th January 2014 at 1:12 PM
Staff Writers
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“Who’s really chatting online with your child?” is the tagline of Innocence in Danger’s new campaign.

Nonprofit organisation, Innocence in Danger, teamed up with French agency ROSAPARK to bring widely recognised emoticons to life in a chilling campaign against child sexual abuse.

Established in 1999 Innocence in Danger now operates in 29 countries.

The organisation “brings together militants, Internet specialists, jurists, political decision-makers, businessmen, media and national action groups to sensitise world opinion on the increasing problems of paedo-criminality” it said on its website.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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