“Who’s really chatting online with your child?” is the tagline of Innocence in Danger’s new campaign.

Nonprofit organisation, Innocence in Danger, teamed up with French agency ROSAPARK to bring widely recognised emoticons to life in a chilling campaign against child sexual abuse.

Established in 1999 Innocence in Danger now operates in 29 countries.

The organisation “brings together militants, Internet specialists, jurists, political decision-makers, businessmen, media and national action groups to sensitise world opinion on the increasing problems of paedo-criminality” it said on its website.