Iconic cordial brand Cottee’s has undergone a rebrand to become more “in tune with the happiness of childhood”.

Schweppes engaged local design agency Asprey Creative to redesign its Cottee’s Cordial brand.

The refresh saw Asprey soften the brand flag, strengthen the use of its deep blue colour and introduce a “na√Øve, illustrative style to restore Cottee’s sense of childhood fun”.

Karen Elsbury, senior category manager Schweppes, said: “Asprey’s redesign of Cottee’s cordial packaging has perfectly captured the spirit of the brand and given us some powerful visual equity to build the brand on.”

The new packaging (below) has launched nationwide.

Before and after:

The famous ‘My Dad picks the fruit’ jingle is Cottee’s Cordial best known advertising.

http://www.youtube.com/watch?v=xNYs8zfAMT4