B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Corporate behaviour, a top concern for Aussies
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Corporate behaviour, a top concern for Aussies
Marketing

Corporate behaviour, a top concern for Aussies

Staff Writers
Published on: 25th November 2013 at 12:35 PM
Staff Writers
Share
2 Min Read
SHARE

Corporate behaviour is a larger concern for Australians than human rights issues and homelessness, according to new research.

The Australian Business Purpose Study asked respondents to rank 51 issues of concern. The rankings placed personal finance as the highest, followed by health and safety with corporate behaviour in third.

For those on a high income of $200k or more corporate behaviour was the largest concern, according to the study from business consultants SHIFT and research firm AMR.

Iain Good, SHIFT’s managing director, said the research reveals the impact corporate behaviour has on consumers’ willingness to buy particular products.

“Companies need to have a clear purpose and demonstrate consistently transparent and open dealings with its employees in order to appeal to the broader public,” Good said.

“It used to be that telling people you were a doctor or a lawyer – or some other accomplished profession was the gotcha sentence at a BBQ.

“Now it’s where you work and what the company stands for and actually delivers; in other words, how it behaves.”

If price and product are on par purchasing decisions are driven by a company’s truthfulness, its commitment to delivering what it promises, behaving ethically, living up to its values and beliefs and always doing the right thing.

The previous factors were described as “crucial” by the study’s respondents.

As well as corporate behaviour, the treatment of employees, behaving ethically, acting for the good of the country and putting people and the planet before profits all ranked within the top 20 issues.

The study surveyed 1,201 Australians, aged 18 to 64, in September this year.

SHIFT and AMR are part of STW.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?