Loud has launched the 2013 community grants program for NRMA Insurance, SGIC and SGIO. The program offers funding to organisations to help create change in their local communities.
Grants are awarded in four categories in order to help make communities safer and more sustainable at a local level ‚Äë crime prevention, emergency readiness and response, road safety and environment.
Although the grants program has been running since 2003, it faces tough competition. Community grants programs are plentiful and there is little to differentiate between them, so there is a need to develop an identify that could grow year on year.
The story behind each of the grants program, its recipients and the communities it touches is immensely powerful. With this in mind, and using a similar strategy to crowdfunding platforms, Loud built a new identity for the program and a platform to showcase these stories. Five grant recipients from 2012 tell their personal stories and how they have been able to affect change at their local level, giving motivation to the 2013 applicants to apply for grant funding this year.
“Our new campaign clearly demonstrates that it is not just a process of applying and registering interest. It’s about rewarding ideas that will make a real-world difference to communities, about going to an online destination where these real-life stories are told, and where you can find inspiration in everyday people,” said Joe Van Trump, creative director, Loud.
The videos can be watched here.
Credits: client IAG, creative director Joe Van Trump, head of art Mo Shono, art director Artur Weber, director of planning and innovation Russell Naughton.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]