The Communications Council has renewed its push to assist women in the workplace by announcing three new work streams to develop tools to help businesses secure a gender balanced workforce.
It has been triggered after a series of research projects in the industry on the topic, including one showing 74% of women claim to have been treated differently because of their gender.
Spokeswoman for the Gender Diversity Working Group Lorraine Jokovic said: ‘While there are many contributing factors to this perception of inequality, this figure is alarmingly high – particularly when on closer inspection, almost a quarter of respondents put this down to crude sexist remarks and references to appearance (24%), 21 per cent to being paid less than men, and more than one in five stated it was due to a lack of respect, not being valued, appreciated or taken seriously (22%).”
The three streams which will be are ‘culture, client demands and flexible work practices’, ‘CEO awareness and building people-centricity in the agency model’, and ‘career, ambitions and leadership’.
A group of women including Host’s Suzie Shaw, Michelle Hutton of Edelman and Margaret Zabel (pictured) from the Comms Council will assess best practices from other industries, making recommendations in August.