Coke to fight obesity with new campaign

Coke to fight obesity with new campaign
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Coca-Cola has launched a new campaign that it says is part of its commitment to taking further action in Australia to help be part of the solution to obesity.

Last night, Coke aired a minute long TV spot outlining these commitments for the first time on major networks across the country.

The announcement addressed the issue of obesity and the actions the company is taking as well as highlight that all kilojoules count in managing weight, including those in Coca-Cola.

This will be supported by advertising in print and online media. There’s a full page ad from Coke in this morning’s Sydney Morning Herald on the issue.

Coke’s campaign is focused on increasing the availability of smaller portion sizes, offering a wider selection of low-kilojoule beverage options and raising awareness of low-kilojoule alternatives, providing transparent nutritional information in more places, including vending machines.

“Overcoming obesity will take action from all stakeholders working together, including Coca-Cola,” said Phil Roberts, commercial and franchise director of Coca-Cola South Pacific.

"The actions announced today build on Coca-Cola South Pacific’s existing commitments in this area and their pledge to meet a collective target of a 12.5% reduction in energy by 2015 as part of their founding membership of the ‘Healthier Australia Commitment’*.

“We believe these initiatives, as well as our existing policies and involvement in the ‘Healthier Australia Commitment’, demonstrate how serious we are about being part of the solution to obesity,” added Roberts.

http://www.youtube.com/watch?v=EMGVQQX149I

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