EXCLUSIVE: Coca-Cola's activist woes continued on Friday night when its high-profile event to reveal the mystery prizes locked in shipping containers called ‘Big Red Boxes’ was crashed by a civil disobedience group (see video below).
Hot on the heels of Greenpeace targeting Coke in its latest crowd-funded television advertisement, industrial sabotage activist group, Out of Order, used Coke’s 'Big Prize Surprise' event at Customs House in Sydney to protest the brand's opposition to 'cash for containers' scheme in Australia, which the group believes is the most effective form of recycling currently available.
The large crowd watched on as penguins evaded security and climbed on top of the containers to unfurl a protest banner.
In recent months the activist group has been putting “out of order” notices on Coca-Cola vending machines around Australia, and sharing the photos on Facebook, hoping to put a dent in Coke’s profit line in reaction to the drinks giant's role in the Northern Territory bottle recycling scheme.
When contacted by B&T about the incident, Coke would not be drawn, instead stating: “The reveal of the Coca-Cola Big Prize Surprise went really well; there was a great buzz down at Customs House on Friday night and we have four very happy winners."
Each Big Red Box contained $250,000 worth of prizes and the four winners were at Customs House to collect.
The first box contained five brand new Mini Cooper cars for lucky 19-year-old Lachy Doran from Victoria. Shoanne Labowitch from the Northern Territory won $250,000 to spend on anything on her wishlist, while 18-year-old Ryan Wood from Queensland won $150,000 for a renovation, mortgage or deposit towards a new home. Lastly, it was Andrew McCulloch from Queensland winning a jet ski and sports equipment package, plus business class tickets for four people to five of the world’s best beaches with $100,000 spending money.
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